Social Media Marketing: A look at 2012, part 1
A couple of weeks ago, I wrote a popular blog post on using social media profiles for login on third-party websites rather than the more traditional form field registration. The post featured research from Janrain, a social Web user management platform, and some additional commentary from Larry Drebes, founder and CEO of Janrain.
That topic was very specific and applies to one marketing issue — gathering data from website visitors.
Janrain’s research found that Facebook is the clear favorite for social login at 42%, followed by Google at 29% and Yahoo! at 11%.
Click to enlarge
In preparation for the innovation panel Wednesday afternoon, February 8th, at next week’s MarketingSherpa Email Summit 2012, I also had the chance to speak with Larry about the social channel in more general terms, and to get his take on where it is heading and what marketers should be thinking about over the next six to 12 months.
Tomorrow’s blog post will feature the thoughts of panelist Loren McDonald, Vice President Industry Relations, Silverpop.
Here is the result of my conversation with Larry:
