Posts Tagged ‘social networks’

Not Advertising On Social Networks

December 18th, 2008

The New York Times ran an article this week describing the challenges of advertising on social media sites, Facebook in particular. The article describes Procter & Gamble’s experience with brand advertising on the world’s largest social network and leads the reader to believe that it’s been less than fruitful.

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Build 2.0 Engagement with Incentives

October 30th, 2008

I’ve run across a quick tactic for those of you battling to get users to engage with your Web 2.0 marketing strategies.

I recently wrote stories about companies that offer social networking services through smart phones. Two of the companies–Kiwibox and Buzzd–have rewards programs to encourage engagement. Read more…