Brands Gone Wild
November 19th, 2008
Am I the only sports fan to notice how more and more TV analysts in the niche are talking about individual athletes’ and sports teams’ as “brands”? Of course, they have always been, quote-and-unquote, brands. That’s real-world talk among marketing professionals.
But to protect the fans (or “customers”) from the game of marketing, this stuff was not supposed to be discussed in public. At least, that is the way it used to be. Yet, times have changed. Read more…
