Digital Marketing 101: A panel for startups
July 6th, 2012
Recently, I had the privilege to sit on, and moderate, a panel discussion on the basics of digital marketing for the technology startups being incubated at Tech Wildcatters in Dallas this spring and early summer.
We covered a variety of digital marketing topics, but we focused on three areas: email marketing, social media marketing and online privacy. And, I wanted to share some of the panel’s wisdom with MarketingSherpa readers. Luckily for me, I was joined on the panel by two excellent marketers – Dennis Dayman, Chief Privacy and Security Officer, Eloqua, and Shama Kabani, CEO, the Marketing Zen Group.
It was called “fireside marketing,” but, thankfully, the fireplace was virtual given the summer temperatures in Dallas.
