3 Content Tips from StumbleUpon for Reaching Millennials
December 18th, 2015
When marketers talk about Millennials, the reigning opinion is that it’s a demographic of 24-year-olds, according to Anne Gherini, Head of Marketing, StumbleUpon.
Anne explains this fallacy in her interview with Daniel Burstein, Director of Editorial Content, MarketingSherpa, at the MarketingSherpa Media Center at DMA’s &THEN 2015. She also goes in-depth about how marketers can effectively reach and resonate with these 18-34 year olds.
“40% of Millennials are parents. So when we talk about Millennials in general, we have to think about how vast this demographic really is. So testing becomes key,” she said.
With so much content out there to choose from, authenticity and trust is key, Anne said.
