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Posts Tagged ‘summit’

Test, Test, Test as You Target Web 2.0 Jackpot

May 13th, 2008
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MarketingSherpa’s recent Selling Online Subscriptions Summit 2008 in New York City gave scores of takeaways to participants. Here are a few of most consistent messages I picked up from the conference:

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Try Simple Survey on Subscribers to Revive Tired List

May 13th, 2008
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Day two at the MarketingSherpa Selling Online Subscriptions Summit 2008 in New York City was highlighted by a session on using surveys to kickstart subscription offers. Aaric Eisenstein, Senior Vice President of Publishing, Stratfor, a subscription geopolitical intelligence service, led the session.

Eisenstein and his team recently found themselves in a dubious position. Their email list was tired and unresponsive to offers, the quality of their product was going down, the economy was starting to tank and their competition from blogs was booming.

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Longer Subs Give Higher Lifetime Value

May 12th, 2008
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Here’s another eye-opening session at the MarketingSherpa Selling Online Subscriptions Summit in New York City. Michael McCurdy, Director CRM, and Leslie Semegran, Director Online Marketing, TheLadders.com, talked about maximizing customer lifetime value.

TheLadders.com is a site for jobseekers looking for $100K+ jobs and recruiters. They offer subs for a month, six months or a year. And they found that six-month subscribers have a 29% higher lifetime value than monthly subscribers and that annual subscribers have a 39% higher lifetime value than monthlies.

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Clarity Trumps Persuasion on Landing Pages

May 12th, 2008
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Day one at the recent MarketingSherpa Selling Online Subscriptions Summit in New York City offered some impressive takeaways. Take the “Landing Page Optimization Case Studies” session by Flint McGlaughlin, Director, MarketingExperiments. Two key takeaways:

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