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Posts Tagged ‘teens’

How to Be Cool

August 12th, 2009
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Referrals from friends are a strong influence on how teens and tweens learn about “new brands and cool new stuff,” according to survey results released last week by Pangea Media.

Pangea is an entertainment an online advertising company that operates a network of quiz-related websites. The survey received 2,396 responses, and allowed for multiple selections when asking “How do you find out about new brands and cool new stuff?” The results:

o 76.4 % friends
o 75.5% stores
o 56.8% television commercials
o 52.6% magazine ads
o 39.8% online ads
o 35.0% Web/search engines
o 27.7% television shows

The results from asking how they “learn about new stuff” online (only one answer could be given):

o 27% ads in search engines
o 24% social networking sites
o 21% when friends email or IM
o 15% pop-up ads
o 13% trusted website

The results underscore that one of the best ways to earn your brand the elusive “cool factor” among consumers age 10 to 19 is have your brand referred to them by a friend. Stores are another powerful place to reach this demographic, even more so than any type of advertising queried, according to the survey.

Marketing To Teens: Social Media Is A Crucial Element

November 24th, 2008
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Teens are using social network sites, video-sharing sites, online games, iPods, and mobile phones. That’s no news flash.

What’s new is a study of 800 interviews with youth and their parents that has shed light on why young people use digital media. Here are the major findings:

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SMS Marketing for Impatient Teens

October 24th, 2008
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I’m going over my notes from an interview with Mike Howard, Chief Operating Officer, Kiwibox, today and I’m impressed with his team’s mobile marketing strategy and content management skills. Kiwibox is a teen-based network for user generated content and socializing.

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Nonprofits Use Blogs to Reach Children, Teens

May 21st, 2008
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An interview with Rick Keller, COO, Save-R-Planet Kids, a non-profit dedicated to educating children and adults about recycling in Leesburg, FL, yielded an interesting use of blogs in the nonprofit world. Read more…