Send Out Some Kindness: Hot PR Tactic in ’09
January 23rd, 2009
I’m working on MarketingSherpa’s 2009 Wisdom Report, and I’m surprised by how many PR entries there are. Last year, we didn’t get near as many. (For those of you who don’t know, our Wisdom Report is an annual compilation of bits of wisdom marketers share with us from the past year.)
In addition, our end of year survey shows that PR best practices are a priority for marketers in 2009. I can’t help but think this must be a reflection of the economy and, subsequently, of marketers’ tightening budgets. PR, after all, is inexpensive and can be very effective. Read more…
