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Public Relations: 5 tactics for getting your message to the media

February 21st, 2012
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Several weeks ago, my B2B newsletter article — Public Relations: Getting corporate data out of subject matter experts heads and into quarterly trend reports increased media coverage 261% — was a case study featuring Commtouch, an Internet security services company based in Israel.

Commtouch’s marketing team was able to leverage its internal subject matter experts — in this case, data analysts — to create valuable content and grab the attention of traditional media and influential bloggers in its field.

Like many MarketingSherpa interviews, I had more good information than could fit into the article. The source for the article, Rebecca Steinberg Herson, Vice President, Marketing, Commtouch, provided five excellent tactics for getting your content marketing material out into the wild.

Without further ado, here are Rebecca’s very actionable tactics:

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