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Great Idea for Tracking Organic Search Results

April 23rd, 2009
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When speaking with Erick Barney, VP of Marketing, at Motorcycle Superstore, about how his team saves precious marketing dollars for the company I couldn’t help overhearing a really innovative way they track organic search rankings.

The team creates thousands of web pages for key search terms to improve the site’s SEO. To make sure SEO efforts are effective they produce a monthly “Keyword Visibility Report.” It’s basically a report of how well the company’s top 100 keywords are performing.

“We have a scoring system to assign any movement,” Barney says. “Anything that’s 30 or above we just put an N/A. We track anything that’s got a position from 1 to 30 and we’ll plot it each month and as it moves around we’ll assign a new rank.”

The report makes it easy for them to see if their SEO efforts are paying off. In addition, Barney has an incentive program tied to the report, giving the team a reason to push the bar even further. How cool is that?