How Integrating Customer Service and Marketing Can Build Successful Consumer Marketing
This week, the MarketingSherpa team is running the official Media Center at the world’s largest ecommerce event – IRCE 2016. We’re interviewing speakers, industry experts and brand-side marketers to bring back ecommerce lessons for you. To get notification when this year’s interviews will be available visit our IRCE 2016 Media Page. Until the videos are up, here’s an interview from last year’s event.
When you go to a restaurant and your customer experience before the meal arrives is terrible, you’ll most likely refer to that restaurant as being terrible, even if the meal was amazing. Customer service has the power of leaving a bad taste in your mouth.
Customer service and marketing now work together more than ever. At the MarketingSherpa Media Center at IRCE 2015, Courtney Eckerle, Managing Editor, MarketingSherpa, interviewed Katie Laird, Director of Social Marketing, Blinds.com, on how her team was making amazing strides with their customer experience.
