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Write Your Ecommerce Copy in Right Language

September 11th, 2008
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The Internet has opened up the entire world to retail marketers. Anyone who can reach a computer to go online can buy your product.

Global ecommerce marketing has a lot of challenges, though, like translation. Unless you have a team of translators on staff, you’re going to need some help localizing your marketing copy.

Here is some advice from Larry Arnold, Manager, Consumer Technology Publications, Garmin, that could help you organize a diverse translation process.

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