Satisfying Hispanic Markets
March 16th, 2009
Reworking your business and marketing to better fit your customers’ needs is generally wise–and it looks like Wal-Mart is testing how to better serve Hispanic customers in two markets.
The largest U.S. retailer plans to open two Hispanic-focused supermarkets this summer, dubbed Supermercados de Walmart. The stores will be in Hispanic neighborhoods in Phoenix and Houston. They will have different products, layouts and a bi-lingual staff.
The U.S. Hispanic population has grown by 20% over the last four years, according to a free report from Experian. Some other tidbits from the report:
