This year’s MarketingSherpa Awards extend beyond just email marketing and include marketing campaigns across all disciplines. All year long, MarketingSherpa covers compelling stories in the B2C, B2B, email and inbound spheres, so why shouldn’t our yearly awards?
The three-month process of rewarding talent is a serious endeavor. The selection process included 50 hours of pre-screening more than 300 submissions, followed by 15 hours of group deliberation by our panel of five judges. As we searched through stacks of awards and speaking applications, we were looking for a team that could carry on the legacy of previous years’ winners.
It’s now your turn. We’ve narrowed the submissions down to four of the best campaigns, and you can now vote for your Readers’ Choice Award winner through November 10. After voting, please share your favorite nominee or insight on social media.
All of the campaigns met our judging criteria:
- Be transformative
- Be customer-centric
- Be innovative
- Offer transferable principles that marketing peers can apply to their efforts
- Display strong results
From here, it’s up to you to decide which one deserves top honors.
Have different criteria? Thoughts to share on any of the campaigns? Let us know in the comments.
Among many others, here are four lessons you can expect to take from this year’s Awards: