Demand Generation: Optimization Summit 2012 wrap-up for B2B marketers
Optimization Summit 2012 wrapped up two weeks ago in Denver, and Amanda F. Batista, Managing Editor, DemandGen Report, sent along a few questions to get some information from the Summit to help marketers involved in the complex sale.
So, I grabbed Dave Green, Director, Best Practices, MECLABS, for his B2B view of Optimization Summit …
If you’d like to jump ahead to a specific spot in the video, you can use the links below:
00:25 – What are the most important metrics for B2B marketers to consider in today’s buyer-driven landscape?
2:04 – What are some of the key trends and imperatives in testing to optimize campaigns?
3:18 – Are there any particular case studies or anecdotal use cases that stood out at the conference this week?
Lead Gen Apprentice Panel At Marketing Sherpa B2B Summit Puts Experts On The Firing Line (via DemandGen Report)
MECLABS Methodology (includes the MECLABS Conversion Sequence heuristic)