Erin Hogg

Social Media: Marketing to millennials

This week, MarketingSherpa is reporting live from the exhibit floor of the Internet Retailer Exhibition and Conference in Chicago. With a projected 10,000 attendees, IRCE is the world’s largest e-commerce marketing event, and we’re hosting its official Media Center, right in the middle of bustling McCormick Place.

We’ve interviewed IRCE speakers and attendees to get the pulse on e-commerce marketing in 2014. Interviewees have sat in  the hot seat to share what they’ve discovered on topics such as email, social, mobile and much more.

 

 

In today’s MarketingSherpa Blog post, watch this video with Daniel Burstein, Director of Editorial Content, MECLABS, talking with Carlos Gil, Senior Manager, Digital Marketing, Save-A-Lot, on engaging with millennials on social media.

 

“Social media is not advertising; social media is relationship building,” Carlos said.

In his interview, Carlos stressed the importance of engaging with millennials on social media, rather than trying to sell them. According to Carlos, millennials behave differently online than other demographic groups, such as baby boomers, and marketers should adjust their efforts accordingly.

A great example of a brand doing social media right is Taco Bell, Carlos explained.

Watch his video to learn more, as well as insights on developing a personal brand and why picking the right social media platform for your own unique brand is so important.

Throughout IRCE, we’ll be posting the latest interviews from the Media Center, as well as live streaming straight from the set on MarketingSherpa.com/IRCE. You can also see alerts of the freshest content by following @MarketingSherpa on Twitter.

Want to dive deeper into e-commerce data? We recently conducted a nine-month editorially independent research study, made possible by a research grant from Magento, on the state of e-commerce marketing. With insights gathered from 4,346 marketers, download your complimentary MarketingSherpa E-commerce Benchmark Study to learn:

  • What is happening to the e-commerce landscape
  • What strategies successful e-commerce companies are employing
  • What marketing tactics successful e-commerce marketers are leveraging
  • And much more

 

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