Social Media Marketing: Insights from Email Summit keynote Jay Baer
At MarketingSherpa Email Summit 2014, attendees will hear a wide range of case studies and keynote addresses covering many aspects of email marketing.
At last year’s event, Jay Baer, President, Convince and Convert, presented, “More Alike than Different: Why email is Madonna, and Facebook is Lady Gaga,” in which he explained the relationship between email and Facebook and how marketers can take advantage of the two channels through integration.
In this excerpt from his presentation, filled with 16 ways to integrate email and Facebook into marketing plans, hear highlights from Jay’s session, including why this integration is so essential for businesses, now and especially in the future.
00:10 “If somebody is subscribing to your email newsletter on your website, on your thank you page, why not ask them to also like you on Facebook?” Jay asked, citing many brands he has audited have not tried this approach.
2:26 Jay explained why marketers who are doing advanced segmentation should turn to connecting Facebook accounts to websites to collect information from customers. Instead of having customers fill out a lengthy form with their information, allowing them to connect their Facebook accounts makes it easier on them to give up their information and faster for marketers to collect this essential data.
2:56 Jay revealed in this session how any time a marketer sends something, it is likely only 25% of the audience will see it at any given time. This is precisely why it is essential for marketers to surround customers with many options for communication, including email and social media.
4:08 While the integration tactics discussed in Jay’s keynote address are not difficult technically, they can be difficult to accomplish culturally, operationally and tactically. But, email marketers’ jobs depend on doing these things “because email isn’t going anywhere, but social media is getting a disproportionate amount of attention, and you know that to be true.”
Watch the full, free session from Email Summit 2013 to hear all of Jay’s insights about integrating email and Facebook.