Social Media Marketing: Can you compete with your customer’s mom?
At MarketingSherpa Email Summit 2013, I interviewed our keynote speaker – Jay Baer, President, Convince&Convert – about the book he was writing. Youtility: Why Smart Marketing is about Help not Hype will be released in two weeks, so we’re sharing that interview with you now …
A few key takeaways from Jay …
1:00 – Brands have to compete with customers’ friends and family on social media and in email.
1:27 – So how are you going to compete with friends and family? Just be useful.
1:41 – Make your marketing a benefit, not a burden.
2:16 – Hilton Worldwide’s instruction to employees monitoring social media – “Pay attention to Twitter. If you can find a place you can help, just help.”
3:02 – The difference between helping and selling makes all the difference.
To register to win your very own shiny new copy of Youtility, sign up this week for the MarketingSherpa Weekly Book Giveaway.
Related Resources:
B2B Social Media: Jay Baer discusses social media ROI and Facebook likes [Video]
5 Ways to Deliver B2B Marketing Content that Sells (Without Sabotaging Sales) (via Convince&Convert)
Value Proposition: How to use social media to help discover why customers buy from you
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