Andrea Johnson

Email Marketing: Verizon, REI share ideas to profit from growing mobile e-commerce traffic

August 30th, 2013

If your emails and websites aren’t optimized for smart devices, you’re likely losing at least 20% of your marketplace, according to an analysis of more than 500 million online shopping experiences by Monetate, a website testing platform.

In the Ecommerce Quarterly (EQ1 2013) report, Monetate revealed more than 21% of e-commerce traffic comes from smartphones, up from 2% merely two years ago. Yet, it reports only 14% of companies optimize websites and emails for smart devices. Verizon Wireless and REI are among them.

At MarketingSherpa Email Summit 2013, Laura Velasquez, Marketing Program Manager, REI, and Jason Jennings, Associate Director, Digital CRM, Verizon Wireless, discussed their success and lessons learned in the mobile optimization process.

Check out highlights from their discussion in this video excerpt of their mobile email panel.

 

:10 Jason outlines what you must consider when optimizing for mobile.

1:11 Laura discusses how REI developed a single, focused mobile strategy from many strategies.

1:53 Jason explains Verizon’s approach to developing pages that load fast, and why he designs for mobile before designing for desktop.

3:05 Laura explains how to begin optimizing for mobile. Hint: Look for small programs with a big impact.

 

You can view the full presentation in the MarketingSherpa video archive to learn more about mobile email strategies from Jason and Laura.

 

Related Resources:

Email Summit 2014 in Las Vegas Call for Speakers – Bonus: Enter MarketingSherpa Email Awards using the same form – No entry fee, deadline is September 8

Mobile Email Marketing: iPhone-targeted landing pages boost conversion rate 40% for Ritz-Carlton Destination Club

Mobile Email Marketing: 50% more app downloads from device-targeted ads

Email Marketing: 58% of marketers see mobile smartphones and tablets most impacting email

Mobile Marketing: 31% of marketers don’t know their mobile email open rate

Andrea Johnson

About Andrea Johnson

Andrea Johnson, Copywriter, MECLABS As a copywriter for MECLABS, Andrea Johnson develops content for both MECLABS and its Research Partners – from articles to landing pages to emails to blogs. Her goal is to give audiences actionable knowledge that will create more opportunities and revenue, and help them be more effective, productive and happier. Andrea is a journalist who has more than two decades of marketing communications and public relations experience in B2B consulting, senior living and healthcare, nonprofit, real estate, and telecommunications.

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  1. September 4th, 2013 at 14:53 | #1

    I definitely agree that companies that don’t pay attention to people accessing their websites on mobile devices are leaving a lot of money on the table.

    A website of a customer of mine saw increase in sales once we built a mobile version of his website.

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