Email Marketing: Verizon, REI share ideas to profit from growing mobile e-commerce traffic
If your emails and websites aren’t optimized for smart devices, you’re likely losing at least 20% of your marketplace, according to an analysis of more than 500 million online shopping experiences by Monetate, a website testing platform.
In the Ecommerce Quarterly (EQ1 2013) report, Monetate revealed more than 21% of e-commerce traffic comes from smartphones, up from 2% merely two years ago. Yet, it reports only 14% of companies optimize websites and emails for smart devices. Verizon Wireless and REI are among them.
At MarketingSherpa Email Summit 2013, Laura Velasquez, Marketing Program Manager, REI, and Jason Jennings, Associate Director, Digital CRM, Verizon Wireless, discussed their success and lessons learned in the mobile optimization process.
Check out highlights from their discussion in this video excerpt of their mobile email panel.
:10 Jason outlines what you must consider when optimizing for mobile.
1:11 Laura discusses how REI developed a single, focused mobile strategy from many strategies.
1:53 Jason explains Verizon’s approach to developing pages that load fast, and why he designs for mobile before designing for desktop.
3:05 Laura explains how to begin optimizing for mobile. Hint: Look for small programs with a big impact.
You can view the full presentation in the MarketingSherpa video archive to learn more about mobile email strategies from Jason and Laura.
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