Real-time Marketing: Crowdsourced video of keynote from MarketingSherpa Email Summit
So it’s early morning breakfast time at the MarketingSherpa Email Summit in Las Vegas…day 2. Being the grumpy morning person I am, I’m just stumbling over to try to grab one of those tasting looking Danishes when our keynote speaker, David Meerman Scott, comes up to me very excited about a video idea, something that vaguely reminded me of the Beastie Boys.
Now, when a guy of David’s caliber has an idea, I want to hear it…and share it with you. Well, actually, let me just show you a trailer for what he came up with…
As I said when I introduced David at the Email Summit, we brought him in to help inspire marketers to take a fresh look at how they approach their marketing efforts. And kudos to David for holding himself to the same standard, breaking down the paradigm of what a professional speaker’s video could look like.
If you like the above trailer, feel free to watch the complete keynote speech, which was just released today.
As marketers, sometimes we get so tied up in a campaign mentality, a mode of working that dates back to the days of print and broadcast, of setting your marketing, days, weeks, even months ahead of time with no ability to make changes. In the age of the Internet and social media, David suggests you can no longer approach marketing in a “set it and forget it” fashion.
His keynote is a fitting example of the John Maynard Keynes quote, “The difficulty lies, not in the new ideas, but in escaping from the old ones.”
MarketingSherpa’s 3rd Annual German Email Marketing Summit – March 21-22, 2011