It’s that time of year again … time to look back and reflect on what we’ve learned. For the MarketingSherpa blog, we wanted to focus that reflection on what you, our readers, valued most in 2011. So we created our top posts list from the number tweets you shared for each post.
And to say social media marketing dominated this year’s most-tweeted Sherpa blog posts would be an understatement. But it’s not surprising marketers have social marketing on the brain as we found more than two-thirds of organizations increased their social marketing expenditures in 2011, according to the MarketingSherpa 2011 Social Marketing Benchmark Report.
Without further ado, here are your top 11 Sherpa blog posts for 2011 along with a brief (140 character of less) description of the post from your peers …
#11: Search Marketing: The importance of an SEO Process
We dig this article. | Search Marketing: The importance of an SEO Process — @seosalespro
#10: Inbound Marketing: Unlock the content from your emails and social marketing
Two great recommendations for finding content under your couch from @marketingsherpa@chrisbaggott — @jaybaer
#9: Landing Page Optimization: 2 charts describing the best page elements to test and how to test them
Sweet landing page data! — @jenika29
#8: B2B Marketing Infographic: How are B2B marketers optimizing their funnel?
Nice infographic from MarketingSherpa with key B2B marketing automation and funnel stats — @draab
#7: Social Media Marketing: Analytics are free and plentiful, so use them
Some free #socialmedia measuring tools from@MarketingSherpa If you’re doing #socialmedia, you should be measuring too. — @nlakeland
#6: Email Research: The 5 best email variables to test
Great advice in this –> RT @MarketingSherpa Email Research: The 5 best email variables to test — @divinewrite
#5: Social Media Chart: Which channels are the most effective for inbound marketing?
Good article on SEO – content continues to be King! RT @MarketingSherpa SEO Tactics Chart — @marcommpro
#4: SEO Tactics Chart: Creating content is the most-effective tactic — here’s how to get started
For B2C brands, marketers say FB, blogs, video most effective inbound channels (@MarketingSherpa) — @MeltwaterBuzz
#3: Social Media Marketing: How to ensure Facebook doesn’t tear down your wall
How to stay ahead of the #fb police – For #sm marketers & brands that run apps /sweepstakes — @jessemontano
#2: Social Media Marketing: Tactics ranked by effectiveness, difficultly and usage
Wouldn’t you know it…the hardest social media tactics to execute are also the most effective. 🙂 — @rocketcole
#1: Social Media Companies: 3 non-obvious ways social media will impact big companies
Smart companies know that BEING social is the key to success, not DOING social (via @jaybaer @marketingsherpa) — @martinlieberman
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Categories: Marketing B2B marketing, Email Marketing, Inbound Marketing, lpo, Search Marketing, SEO, social media, social media tactics