Send Out Some Kindness: Hot PR Tactic in ’09
I’m working on MarketingSherpa’s 2009 Wisdom Report, and I’m surprised by how many PR entries there are. Last year, we didn’t get near as many. (For those of you who don’t know, our Wisdom Report is an annual compilation of bits of wisdom marketers share with us from the past year.)
In addition, our end of year survey shows that PR best practices are a priority for marketers in 2009. I can’t help but think this must be a reflection of the economy and, subsequently, of marketers’ tightening budgets. PR, after all, is inexpensive and can be very effective.
To give you a little preview of what entrants said about PR this year, here’s an entry that may not make it because we have entries with similar messages:
“Reporters (I include bloggers in that group) are just like anyone else and appreciate kind words. After every write-up our company receives from small-time bloggers to the national media like NBC.com, I make a point to email the writer privately and thank them for taking the time to share their opinions about our products with others. Don’t cut/paste a form note. Take a moment to give a genuine effort. At the very least, you’ll make their day. In other cases, it will inspire them to write follow-ups or think of your business when other relevant topics arise.” Stan Ades, Pacific Shaving Co.