Adam T. Sutton

List of Tweeting Brands May Push You off Fence

January 22nd, 2009

More marketers are testing the world of Twitter and shaping their strategies. Last week we reported how a unique discount retail site, Woot, is using Twitter to promote products.

Then I came across the mother of all lists of brands on Twitter. The list has more than 200 links to feeds run by fast food companies, manufacturers, hoteliers, eretailers, airlines, publishers and many more. The companies are as large as GM and as small as online startups.


The list’s size and scope are amazing. A few strategies I noticed being used:
o Customer service, question answering
o PR and promotion
o Small talk with customers/fans
o Quick summaries and links to content
o Tips in area of expertise

What’s interesting is that many of the feeds use an “all of the above” strategy. They seem to push their PR, answer questions when asked, shoot the breeze, and link to their content.

The list shows that many marketers are willing to run the risk of a tiny investment (Twitter is free to use) for the chance to stake a claim in a service that exploded in usage last year. If you’re undecided about Twitter, scan the list for a competitor or an industry peer and see what they’re doing. It might push you off the fence.

Adam T. Sutton

About Adam T. Sutton

Adam T. Sutton, Senior Reporter, MarketingSherpa
Adam generates content for MarketingSherpa's Email and Inbound Marketing newsletters. His years of experience in interviewing marketers and conveying their insights has spanned topics such as search marketing, social media marketing, ecommerce, email and more. Adam previously powered the content behind MarketingSherpa's Search and Consumer-marketing newsletters and carries that experience into his new role. Today, in addition to writing articles, he contributes content to the MarketingExperiments and MarketingSherpa blogs, as well as MECLABS webinars, workshops and summits.

Prior to joining MarketingSherpa, Adam was the Managing Editor at the Mequoda group. There he created content and promotions for the company's daily email newsletter and managed its schedule.

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