B2B Social Media: Video of Jay Baer destroying social media myths
At B2B Summit 2011, keynote Jay Baer, President, Convince & Convert, discussed social media marketing myths. Here are a few excerpts…
At the upcoming B2B Summit 2012 in Orlando, keynote Sally Hogshead will present, “The 9-second Attention Span: Selling your brand, and yourself, in social media.”
Here are a few key takeaways from Jay’s keynote excerpt video embedded above:
0:30 – Myth #3: How B2C uses social media doesn’t apply
3:30 – The overemphasis on Facebook “likes” as a metric
5:06 – Focus on being social, not doing social
If you enjoyed these excerpts, you can watch Jay’s full one-hour B2B Summit 2011 keynote, for free, on MarketingSherpa.