Daniel Burstein

B2B Social Media: Video of Jay Baer destroying social media myths

At B2B Summit 2011, keynote Jay Baer, President, Convince & Convert, discussed social media marketing myths. Here are a few excerpts…

 


At the upcoming B2B Summit 2012 in Orlando, keynote Sally Hogshead will present, “The 9-second Attention Span: Selling your brand, and yourself, in social media.”

Here are a few key takeaways from Jay’s keynote excerpt video embedded above:

0:30 – Myth #3: How B2C uses social media doesn’t apply

3:30 – The overemphasis on Facebook “likes” as a metric

5:06 – Focus on being social, not doing social

 

If you enjoyed these excerpts, you can watch Jay’s full one-hour B2B Summit 2011 keynote, for free, on MarketingSherpa.

 

Related Resources:

B2B Summit 2012, August 27-70, Orlando

B2B Summit 2011: 5 takeaways on social media, lead generation, building a customer-centric approach, and more

B2B Social Media: Jay Baer discusses social media ROI and Facebook likes [Video]

TEDxAtlanta – Sally Hogshead – How to Fascinate

Email Summit 2013, February 12-15, Las Vegas

Social Pros 6 – Instagram Lessons from a Giant B2B Company

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