Social Media Marketing: 10 minutes with Brian Solis
“Focus on what people value.” That is my main takeaway from my interview with Brian Solis, principal, The Altimeter Group. As he sees it, Facebook is a democracy, and you can’t simply shove marketing messages down your followers’ throats (or in this case, into their Timelines) and expect to be successful.
In our 10 minutes together, he discussed so much more, including why many social media marketers are misinterpreting the movie “Moneyball” …
Luke Thorpe, multimedia specialist, MECLABS, and I grabbed Brian Solis after his keynote at MarketingSherpa Email Summit 2012, and he graciously gave us 10 minutes packed with interesting marketing insights.
Here are a few key points in the video, in case you want to jump ahead:
0:09 – Social media marketing metrics and Facebook EdgeRank
1:30 – The unlike button
2:24 – How to find out what your customers want
4:38 – How to talk to business leaders about what really matters in your social media marketing campaign
8:46 – Social media is not just conversations; it is business data
Email Summit 2012 DVD Combo Special (includes the Brian Solis keynote)