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Email Marketing: 6 steps to re-engaging subscribers and cleaning your list database

April 22nd, 2016
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With spring now upon us, are you ready to “spring clean” your email lists?

It’s a hard task to take on. No one likes to see their list decline. However, list hygiene is an important part of any email strategy.

List-cleaning-graphic

“Blasting your emails to an unqualified list could result in account suspensions from your email platform, penalties, or even fines, not to mention dismal marketing results,” according to the Salesforce article “How to Keep Your Email Lists Sparkling Clean.”

If many of your email addresses are undeliverable or people are marking you as spam, your email reputation suffers. You could be causing yourself to be flagged as spam in your customer’s inboxes — and that won’t get your campaigns very far.

To get your list back to a healthy state and stay that way, we’ve outline six steps for your team to take.

 

Step #1. Delete fake, role-based and misspelled email addresses

To start your email spring cleaning, examine your list for the addresses you won’t hope to win-back. This includes those that don’t actually make it to someone (and probably never have).

For various reasons, consumers don’t always provide the correct information online. As an initial step into cleaning your list, you’ll want to delete all the bogus email addresses. These could include emails like:

  • test@gmail.com
  • 123@company.com
  • asdf@asdf.com (This address even has a fake website to go with it.)

You’ll probably want to eliminate role email address as well. These are typically groups, not individuals, where no one will actually open, read or click your emails. A few examples include:

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