MarketingSherpa Blog

This is a replay of a live event originally presented to the SCORE (Service Corps of Retired Executives) community on January 23rd, 2025, hosted by Chaya Thousand.

Here are some FREE resources that we hope you find helpful after watching the webinar replay. We included a bunch so you can use whatever you most need right now:

• The slides from the webinar
• Conversion Index Analzyer app in MeclabsAI – Just paste in your marketing, and it will give you feedback based on the patented methodology I taught in the webinar. Free to try, you don’t even have to register to get started.
• Search the MarketingSherpa library – 9,056 case studies, data articles, in-depth career interviews, and more
• How I Made It In Marketing podcast – 124 episodes that take you into the room where it happened
• MarketingSherpa newsletter – signup to get twice weekly case studies, data articles, and in-depth interviews in your inbox
• Become a Marketer-Philosopher: Create and optimize high-converting webpages – free on-demand course
• AI Guild – 3-month free scholarship
• How to take a conversion marketing approach to Agentic AI and RAG …with zero tech skills – February 12th at 2 pm EST. No cost.

Here is the original description for the webinar:

Small businesses can’t drown out industry giants in sheer ad spend or resources.

But you can outsmart them by leveraging creativity, quickness, and a deep understanding of your ideal prospects to create authentic customer experiences.

Daniel Burstein, Senior Director of Content and Marketing, MarketingSherpa and MeclabsAI, will help spark your next great idea so you can ‘punch above your weight.’ In this session, you will learn:

• The three types of competitors (many entrepreneurs focus on type #1 competition, but by becoming a type #2 or type #3 competitor, you can outmaneuver the giants)
• The 4 factors of a highly effective value proposition
• How to use AI for competitor analysis

About Daniel Burstein

Daniel Burstein, Senior Director of Editorial Content, MECLABS. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – digging for actionable information while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

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Categories: Customer-Centric Marketing Tags: competition, competition intelligence, competitors, Marketing