Author Archive

Case Study: Creativity vs. clarity in email subject lines

September 4th, 2012

Editor’s Note: One of the prizes of winning the MarketingSherpa Reader’s Choice Awards is the chance for a guest post here on the MarketingSherpa blog. Today’s post is by Amanda Gagnon of the AWeber Communications blog, chosen as best email marketing blog … by you.


It’s critical for any marketing email to be labeled with an appealing, even gripping, subject line. Since the subject line acts as the email’s introduction, if it deflects attention, the rest of the message never gets seen.

The question is, what do consumers find appealing? What grips them?

The AWeber team investigated results from recent email broadcasts promoting posts on our blog to find out.

Read more…