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Social Media Companies: 3 non-obvious ways social media will impact big companies

September 6th, 2011

In many (perhaps most) big companies, we are past the point of debating why we should do social media and more often wondering how we can do social media well.

That’s the good news.

The bad news is that many organizations are making it much more about the media than it is about the social, using traditional incentives and rote communications crumbs cast off from dusty email newsletters.

Smart companies recognize that social media is about a lot more than a Facebook page and that understanding how to BE social is the key to success , more so than worrying how to DO social.

The companies committed to baking sociability into all corners of the operation (what we often call “social business design” these days) will find social media providing three big, non-obvious impacts in the coming years:

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