Daniel Burstein

Demand Generation: Optimization Summit 2012 wrap-up for B2B marketers

June 29th, 2012

Optimization Summit 2012 wrapped up two weeks ago in Denver, and Amanda F. Batista, Managing Editor, DemandGen Report, sent along a few questions to get some information from the Summit to help marketers involved in the complex sale.

So, I grabbed Dave Green, Director, Best Practices, MECLABS, for his B2B view of Optimization Summit …


If you’d like to jump ahead to a specific spot in the video, you can use the links below:

00:25 – What are the most important metrics for B2B marketers to consider in today’s buyer-driven landscape?

2:04 – What are some of the key trends and imperatives in testing to optimize campaigns?

3:18 – Are there any particular case studies or anecdotal use cases that stood out at the conference this week?


Related Resources:

Gaining Business Leader Buy-in: 7 CEO personas

Event Recap: Notes from the Optimization Summit 2012 roundtable sessions

Lead Gen Apprentice Panel At Marketing Sherpa B2B Summit Puts Experts On The Firing Line (via DemandGen Report)

MECLABS Methodology (includes the MECLABS Conversion Sequence heuristic)

Daniel Burstein

About Daniel Burstein

Daniel Burstein, Senior Director of Editorial Content, MECLABS. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – digging for actionable information while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

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