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There’s a lot to be said for marketing to one of our closest neighbors, Canada – especially when their economy (and dollar) is strong, and ours remains weaker.

There is plenty of opportunity for B-to-B marketers targeting Canada. I discovered this opportunity while doing research for a special report on marketing to Canadians.

The report was written for ecommerce and consumer marketers, but catered to B-to-C marketers. So it’s important to note that besides the opportunity to break into major consumer verticals like tourism, automotive, electronics and real estate, there is as much chance to break into B-to-B verticals. Canadian firms are just as interested in purchasing from the U.S. as Canadian consumers.

Also, now that the Canadian dollar is strong many Canadian firms want the B-to-B tools, software, and services that will help them market to U.S. consumers.

Just something to keep in mind…

About Natalie Myers

Natalie Myers writes for MarketingSherpa’s Great Minds and Content Biz newsletters. She covers a broad array of topics for Great Minds, regularly interviewing thought leaders and experienced marketers about innovative or highly successful marketing strategies. For Content Biz she focuses specifically on online subscriptions models, including anything you pay for to read, listen to, watch, rent (as in Software as a Service models), etc.

She writes blog posts about topics relating to her beats, including useful information from interviews that doesn’t make it into an article.

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Categories: Business To Business, International Marketing Tags: BtoB, canada, Marketing