How Early to Send Email Campaigns?

Chris Heine October 21st, 2008

For the last few months, MarketingExperiments has been testing which times of the morning work best for their webinar announcements. The results — in terms of number of signups — have been surprising.

And because they tested anywhere between 1 am to 10 am ET, they were able to learn not only which times were optimal but also more about who their audience really *was*. Without a doubt, time of day continues to be one of the most relevant discussions out there for email marketers.

Stay tuned for a Case Study (and possible podcast) about MarketingExperiments testing…

Categories: Business To Business, Channel Marketing, Consumer Marketing, Email Marketing, Entertainment And Sports Marketing, International Marketing, Marketing Tags: B-to-B Marketing, ecommerce, Email Marketing, Events Marketing

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