It hadn’t occurred to me that most brands and companies large to small are embracing social media or at least thinking about it. It hadn’t occurred to me until I spoke with Rob Merritt, Senior VP and Director of CKPR, one of the largest independent public relations firms in the U.S.
He said during an interview for a Fame article:
“From a PR standpoint I don’t think we execute a PR program right now that doesn’t have an online component and some kind of social media aspect to it.”
In this case the article was about a campaign his company did for AirTran involving a YouTube contest, stunts, and traditional PR to grab the attention of the college-age demographic.
I know it’s only anecdotal evidence that social media is taking a strong hold. But I can say that based on several interviews I’ve conducted with PR staff at companies and agencies social media is almost always part of the marketing or PR strategies.
And if you want to reach younger generations with your company’s message, it’s almost imperative.
Are you recording the telemarking calls made by your in-house or outsourced lead nurturing team? If not, you could me missing an important resource for:
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There was an interesting article in a recent print edition of The Wall Street Journal about how there may be tough times ahead for the more than 300 advertising networks on the Web. The online edition of TWSJ is not a freebie, so I will summarize. Read more…
User-generated content started being a hot topic a couple of years ago. It’s not that marketers are truly ignoring it, but I think it’s fair to say that the buzz has fizzled a bit.
Perhaps this has something to do with an economy that’s been sticking its tongue out at the public for about a year now. Ya think? Read more…
Retail email item: On August 27, Bed Bath & Beyond sent out a campaign that included a dedicated link for people who opened the message on their mobile phones. As part of my job of keeping an eye on as much of the email universe as possible, I signed up for a few BB&B segments – but not every single one of them – while registering at the site a number of months ago.
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I got a call this week from a charitable organization. Their cause sounded very, very worthy.
But this is what happened. I asked them: If I made a donation, would they email me a receipt? I made it clear that that would be the only way I would contribute. I have had the experience in the past, where if you donate, the organization will email you a receipt. Read more…
For the last few months, MarketingExperiments has been testing which times of the morning work best for their webinar announcements. The results — in terms of number of signups — have been surprising. Read more…
I recently talked with Kevin Ertell, SVP E-Business, Borders, who pointed out some very interesting ways that the retailer is integrating its offline and online channels.
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Right now, classic demographics such as ‘Men aged 18-24’ just won’t cut it anymore. I’ve asked MarketingSherpa’s research team to conduct a formal study examining the changing demographics of our fair nation in the face of this seemingly endless series of economic crises. You can expect new demographic reports to appear in future Sherpa newsletters.
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Teamwork is essential to any project involving more than one person. Strong teams are more efficient, reliable and create work of higher quality. It’s impossible for your marketing team to be at its best if it’s not working together. Read more…
