Archive for the ‘Contentbiz’ Category

Is Recent Online Ad Slowdown Just a Bump in the Road?

June 26th, 2008

Excitement over advertising revenues was palpable among the online publishers I talked to all last year. That’s not surprising, given the 26% annual growth reported for online advertising reported by the Interactive Advertising Bureau.

Then, early this year, fears over the impact of the economic slowdown began to raise concerns about online advertising’s continued growth among publishers who were increasingly basing their business models on ad-supported content.

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Make Your Subscription Cancellation Policy Transparent

June 23rd, 2008

Some of the most interesting moments during any MarketingSherpa Summit come when audience members begin debating an issue among themselves or with a speaker. This year’s Selling Online Subscriptions Summit was no different. Debate flared early on the first day over the best way to handle subscription cancellations.

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Subscription Sites Beware: Another Set of Credit Cards Set to Implode

May 30th, 2008

Shifting alliances and partnerships in the credit card industry create big headaches for sites that use recurring billing. And it’s time to break out the aspirin again.

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VOD Services: Preparing for a Post-DVD World

May 21st, 2008

No one has yet discovered how to turn video-on-demand into a mass market, but that isn’t for a lack of trying.

A spate of recent announcements, rumors and transactions in the VOD market indicate that interest is growing among would-be service providers — particularly DVD rental services planning ahead for a post-DVD world.

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Publishers: Repurpose Print for Podcast Channel

May 9th, 2008

You’re a publisher still looking for a podcasting strategy. Or you’re worried about making a big investment of time and resources.  You could be sitting on a heap of readily available audio content: Interview recordings your editorial team has made for its print articles.

Reporters typically gather way more information than they can fit into their stories. If those interviews are on tape, you can cull some of the best anecdotes and other information that never made it into print and edit them into podcasts that are relevant to your audience.

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