Sean Donahue

Publishers: Repurpose Print for Podcast Channel

May 9th, 2008
Share

You’re a publisher still looking for a podcasting strategy. Or you’re worried about making a big investment of time and resources.  You could be sitting on a heap of readily available audio content: Interview recordings your editorial team has made for its print articles.

Reporters typically gather way more information than they can fit into their stories. If those interviews are on tape, you can cull some of the best anecdotes and other information that never made it into print and edit them into podcasts that are relevant to your audience.

In fact, here’s a publisher that created an entire new business off the technique. What is Enlightment magazine digitized its archive of interviews with some of the most sought-after thinkers, philosophers, and visionaries to create WIE Unbound. The subscription audio service gives its audience another way to interact — and it provides an additional revenue stream from work the editorial team is already doing.

Check out what audio gems might be sitting in your archives. Or, invest in some digital recorders and ask reporters to start recording all their interviews. With a little post-production editing and polish, you might have plenty of fodder for a podcast channel.

Categories: Contentbiz Tags: , ,



We no longer accept comments on the MarketingSherpa blog, but we'd love to hear what you've learned about customer-first marketing. Send us a Letter to the Editor to share your story.