We just published a Case Study about how eBillme ran an online video contest with extraordinary results. They got millions of YouTube views and gobs of media attention. Read more…
I recently interviewed a B-to-B marketer who had completely revamped her webinar strategy to generate a 400% increase in attendance. One change they made was to eliminate events in July and August, when they’d seen generally low interest from their prospects and customers.
Her theory: People tend to take a vacation in the summer, or else find the nice weather just too enticing to sacrifice an extra hour in front of a computer.
E-catalogs that are navigated with a ‘virtual thumb’ in the turn-the-page sense have been a hot topic among marketers for quite some time. Do they produce sales? Are they worth the effort? What’s the point of an e-catalog when you have ecommerce?
I have searched high and low for a data-based, Sherpa-worthy Case Study on this very subject. The fact is, proving e-catalog activity creates sales with rock-solid data is difficult. Marketers who think they work only want to talk estimates or anecdotally. Read more…
Choosing the right title for white papers and webinars can mean the difference between catching your prospects’ attention and being overlooked in a sea of competing ecommerce content. For some ideas on creating titles that get attention, check out the homepage of the popular social bookmarking site Digg.com.
The Internet is changing everything – even pillars of American culture such as political campaigns.
Just look at what’s happened to presidential politics. Sen. Barack Obama has all but seized the Democratic presidential nomination – a feat he might not have accomplished without online fund-raising, social networking and Google ads.
After writing a Special Report and a Case Study about online video contests, it’s time to draw a few conclusions about what promotional tactics successfully drive them. Read more…
MarketingSherpa’s recent Selling Online Subscriptions Summit 2008 in New York City gave scores of takeaways to participants. Here are a few of most consistent messages I picked up from the conference:
