The ways to market real estate online seem endless. Blogging is a major part of the equation among the successful online real estate marketers I spoke to for a MarketingSherpa special report on the topic.
What I found, though, is that these marketers face major challenges when it comes to tracking the number of leads coming from blogs. Unless a Web visitor offers an email address to receive more content, there is little real estate marketers can do besides waiting for leads to call and asking how they found them. Read more…
Trust is a large part of marketing. You know that. Customers will not spend their money with you if they do not trust you.
Few things can shatter trust faster than a major data breach, and data breaches are up this year. Once customers find out that their credit card numbers, addresses and birth dates have been compromised, say “sayonara,” because they’re leaving.
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I recently talked with Natasha Funk, research director for Terra Networks. She has some interesting demographics to share on the online U.S. Hispanic market. We mostly talked about a content-engagement study Terra conducted with comScore.
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Search marketing tools are great. They provide answers in an industry where answers are scarce. The thing about tools, though, is they are not always accurate–and the tools themselves can make the problem worse.
At least that’s what I got from a conversation with Wil Reynolds, Founder, Seer Interactive. Wil and I discussed some great SEM tools and how to use them (most of them are free). We also touched on some data flaws he sees while researching.
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