2008 has come and gone and I have a folder loaded with a year’s worth of Sherpa articles I’ve written. Here are a few of my favorites, from which I’ve pulled out nuggets of wisdom to share.
There was an interesting article in a recent print edition of The Wall Street Journal about how there may be tough times ahead for the more than 300 advertising networks on the Web. The online edition of TWSJ is not a freebie, so I will summarize. Read more…
Right now, classic demographics such as ‘Men aged 18-24’ just won’t cut it anymore. I’ve asked MarketingSherpa’s research team to conduct a formal study examining the changing demographics of our fair nation in the face of this seemingly endless series of economic crises. You can expect new demographic reports to appear in future Sherpa newsletters.
Online marketing has changed a lot in the last seven years. But by how much? Google gives us a little insight today by opening up its index from 2001 in honor of its 10th birthday.
Partnering with your competition can make for tense relations. You’re supposed to be working together, but you’re going after the same market with the same product. It can get confusing.
Google made news again this week when the search giant released Chrome, its first Web browser. We’ll be following Chrome over the next few weeks, and will report back soon on what impact the new browser might have on your search marketing campaigns.
Most marketers I talk to are dealing with increased competition for organic search placement and increased cost for PPC campaigns. So, it was interesting to hear about one industry where the biggest brands seem to be missing in action when it comes to search marketing.
Michael Arrington of TechCruch recently posted an interesting analysis of Microsoft’s new Live Search CashBack campaign.
The program allows advertisers to offer users a rebate on online purchases made after searching on Microsoft’s Live Search. It moves advertising spending from a cost-per-click to a cost-per-action basis. It’s also an attempt by Microsoft to attract some of the shopping search volume away from industry leader Google.
When talking to search marketers, I often hear grumbling about Google’s commanding influence in the search world, and its increasingly mysterious internal workings. I was reminded this week of just how powerful and inscrutable Google has become when I saw AdGooroo’s second quarter Search Engine Advertiser Update.
As I noted in our keyword research tool user guide, published last week, the fate of the old Overture Keyword Suggestion Tool had been a bit of a mystery. The mystery is now solved: Yahoo confirmed to Search Engine Land that it has decommissioned that tool once and for all.
