Natalie Myers

Twitter Is All About Branding and Customer Service

May 20th, 2008

I think it’s safe to say that Twitter-mania has arrived. In every other interview I do, someone mentions Twitter. Doing a keyword search for “Twitter” in my RSS reader, I found thousands of blog posts about it.

But how does this micro-blogging site help marketers and PR professionals?

What I’m learning is it’s all about branding and in some cases customer service. Consider the way JetBlue Airways uses Twitter:

The airline distributes news and promotions, but also helps Twitter followers address problems, such as when a flight is delayed and they’re stuck in the airport with few alternatives.

JetBlue customers have sent direct messages to JetBlue’s Twitter account using their cell phones. And the PR office has been able to address their direct concerns using the micro-blogging site.

Twitter can also create evangelists for a brand.

To discover more Twitter strategies check out MarketingSherpa’s special report on the topic.

Natalie Myers

About Natalie Myers

Natalie Myers writes for MarketingSherpa’s Great Minds and Content Biz newsletters. She covers a broad array of topics for Great Minds, regularly interviewing thought leaders and experienced marketers about innovative or highly successful marketing strategies. For Content Biz she focuses specifically on online subscriptions models, including anything you pay for to read, listen to, watch, rent (as in Software as a Service models), etc.

She writes blog posts about topics relating to her beats, including useful information from interviews that doesn’t make it into an article.

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Categories: Branding, Consumer Marketing, PR Fame Communications, Social Networking Evangelism Community Tags: , ,



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