Ecommerce: 3 vital marketing resources to explore before your next email send
Email marketing has emerged as a staple in ecommerce.
Seemingly countless companies use emails to flood our inboxes with a galaxy of promotions and product offers.
How can you stand out in an already overcrowded inbox?
In this MarketingSherpa Blog post, I’ve included a few resources from our content library and publications that you can use to aid your email marketing efforts.
How it can help
This case study from Allison Banko, Reporter, MarketingSherpa, shares how fine jewelry retailer Heirlume integrated product recommendations into its email programs, tailored to male and female audiences.
Segmentation is already a best practice, so the real payoff here is in basing content on user behavior to help you deliver relevant products directly to your customers.
Watch – Brand Value: Ecommerce marketing on a global scale
How it can help
Delivering a consistent brand experience in your emails to customers around the globe gets harder the bigger you grow.
Consequently, one thing to consider according to Rob Garf, Vice President, Industry Strategy, Demandware, is when exposing brands to new cultures, marketers must understand the experience is all about the customer.
“It comes down to really being entrenched in how consumers behave and how they want to interact with the brand,” he said.
Check out more interviews from the MarketingSherpa Media Center at IRCE featuring a wide range of speakers like Rob who represent a variety of brands including: Fathead, Website Magazine, Digital River, Save-A-Lot, Demandware, Joyus and eBay, among many others.
Learn – What does success in ecommerce look like?
How it can help
If a successful ecommerce email program is a destination, then the characteristics contributing to success are the waypoints to help you get there.
In the pre-release SlideShare version of the MarketingSherpa Ecommerce Benchmark Study (complimentary copy of the full edition now available at that link), we revealed 33 charts on ecommerce research you can use to better understand the current ecommerce landscape.
The study also features insights on ecommerce conversion rates, sales traffic trends and characteristics of successful ecommerce companies that no marketing practitioner should ignore.
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Categories: Email Marketing benchmark studies, ecommerce, Email Marketing, global brand management, marketing tactics, open rates, product email
