Daniel Burstein

The Content Marketing Tipping Point: Marcus Sheridan’s magic number is 30, what is yours?

July 13th, 2012

“Content is the best sales tool in the world.”

After exploring his analytics, Marcus Sheridan, co-owner, River Pools and Spas, discovered that potential customers who viewed 30 pages on his website had an 80% closing rate, compared to the average closing rate of 15-20%.

Alongside Luke Thorpe, MECLABS’ Multimedia Specialist, I grabbed Marcus before his Email Summit 2012 keynote, to hear his ideas of content tipping points.



You can see Marcus Sheridan’s full keynote, along with seven other sessions on the MarketingSherpa Email Summit 2012 DVD.


Related Resources:

Most Emails Stink as a Sales Tool. Here’s Why… (via The Sales Lion)

Content Marketing and SEO: The world doesn’t need another blog post

Brand-side Marketing How-to: 6 content marketing lessons learned from a B2B IT company

Overall Content Marketing Strategy Leads to 2,000% Lift in Blog Traffic, 40% Boost in Revenue

Marketing Intelligence: 3 ways to better serve your customers (and your bottom line)

Daniel Burstein

About Daniel Burstein

Daniel Burstein, Senior Director of Editorial Content, MECLABS. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – digging for actionable information while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

Categories: Email Marketing Tags: , , ,

  1. July 21st, 2012 at 13:28 | #1

    Thanks for sharing Daniel I will have to look into this.


  2. February 27th, 2013 at 22:01 | #2

    Very good information. Lucky me I recently found your website by chance (stumbleupon). I have saved it for later!

  3. February 21st, 2014 at 00:20 | #3

    Thanks for the idea, Marcus. I am a roofing contractor, and I need to convert more leads to sales (for residential re-roofs). I think it’s a great idea to try to keep them “bouncing around” in your website until they read enough to trust you to do the job. I’m going to try to add more meaningful content to my site, and maybe more “calls-to-action” on each page to get them to the next page.

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