Daniel Burstein

Email Marketing Research: What information will help you do your job better?

November 8th, 2012

At MarketingSherpa, our benchmark reports provide marketing executives and practitioners with extensive reference guides for strategic decision-making and tactical planning. The survey for our Marketing Analytics Benchmark Report is currently open (feel free to share you insights — respondents receive a free copy of the special report, Evaluating Website Optimization), and we’re currently working on the survey for our next benchmark report on email marketing.

 

What questions would you like asked in the Email Marketing Benchmark Survey?

Here’s where you come in. What email marketing information would help you do your job better?

Please use the comments section of this blog post to share your feedback, and we’ll take your insights into consideration as we shape a survey that we hope yields valuable data to help you do your job better.

Here’s a little more background to help as you consider this request. Marketers tell us they use these benchmark reports to:

  • Prepare budgets
  • Make informed business decisions
  • Develop marketing plan forecasts
  • Support proposals with data and charts

To help you see the result of these survey questions, here are a few charts from MarketingSherpa’s 2012 Email Marketing Benchmark Report.

 

Click to enlarge

Click to enlarge

 

Click to enlarge

 

 

Related Resources:

Marketing Analytics Benchmark Survey — All participants will receive a complimentary special report, Evaluating Website Optimization – a $97 value – just for completing this survey

2012 Email Marketing Benchmark Report — Free excerpt of the report available

Email Research: The 5 best email variables to test

Marketing Research Chart: Biggest budget increases expected in inbound marketing

Mobile Email Marketing: iPhone-targeted landing pages boost conversion rate 40% for Ritz-Carlton Destination Club

Daniel Burstein

About Daniel Burstein

Daniel Burstein, Senior Director of Editorial Content, MECLABS. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – digging for actionable information while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

Twitter | LinkedIn | Daniel's Posts | Send a Letter to the Editor

Categories: Email Marketing Tags: , , , ,



We no longer accept comments on the MarketingSherpa blog, but we'd love to hear what you've learned about customer-first marketing. Send us a Letter to the Editor to share your story.