Daniel Burstein

How a Hypothesis-Driven Approach Can Unstick Your Business

May 6th, 2025

In the video, Daniel Burstein takes you through part of Meclabs methodology for improving marketing conversion and boosting performance. The central theme is clear: test, learn, and pivot using a hypothesis-driven approach. This video is a replay of the April 22, 2025 SCORE webinar.

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Daniel Burstein

About Daniel Burstein

Daniel Burstein, Senior Director of Editorial Content, MECLABS. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – digging for actionable information while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

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