Decision Catalysts: The 6 sales and marketing factors that drive customers to say ‘yes’ or ‘no’
On December 16th, I presented the Decision Catalysts webinar to the SCORE Jacksonville audience in a live event hosted by Hugh McLean. We are providing a replay of that webinar to you right here.
Here are some FREE resources that we hope you find helpful after watching the webinar replay. We included a bunch so you can use whatever you most need right now:
- The slides from the webinar
- Conversion Index Analzyer app in MeclabsAI – Just paste in your marketing, and it will give you feedback based on the patented methodology I taught in the webinar. Free to try, you don’t even have to register to get started.
- Search the MarketingSherpa library – 9,048 case studies, data articles, in-depth career interviews, and more
- How I Made It In Marketing podcast – 121 episodes that take you into the room where it happened
- MarketingSherpa newsletter – signup to get twice weekly case studies, data articles, and in-depth interviews in your inbox
- Become a Marketer-Philosopher: Create and optimize high-converting webpages – free on-demand course
- AI Guild – 3-month free scholarship
- Get Productive With AI – January 8th at noon EST. No cost.
Here is the original description for the webinar:
In the intricate dance of sales, marketing, and business, understanding what propels a customer or investor towards a ‘yes’ or steers them to a ‘no’ is invaluable. The “Decision Catalysts: The 6 sales and marketing factors that drive customers to say ‘yes’ or ‘no’” webinar is an in-depth exploration of these driving forces for entrepreneurs and marketers, illuminated by the patented Meclabs Conversion Sequence heuristic.
This webinar will delve into the essence of customer (really, all human) decision-making, unearthing the complexities and nuances that define the pathway to conversion. Our focus will pivot around the Meclabs Conversion Sequence heuristic, a methodically developed tool that encapsulates over two decades of research and experimentation in understanding customer psychology and online marketing effectiveness.
Entrepreneurs and marketers will gain insight into each of the six critical factors identified by Meclabs as instrumental in influencing customer decisions. More than just identifying these factors, we will explore how they interact in complex ways to either propel potential customers towards a favorable decision or hinder their pathway to conversion.
The session is designed not just to impart knowledge but to equip participants with the practical tools and strategic foresight needed to apply this understanding to their sales and marketing efforts. By integrating these insights, attendees will be better positioned to craft strategies that resonate with their target audience, enhance customer engagement, and significantly improve conversion rates.
Whether you are a seasoned marketing professional looking to refine your approach or a newcomer eager to lay a solid foundation for your marketing initiatives, this webinar promises to be a light on your path. Join us to transform your sales and marketing strategies into a robust mechanism that consistently drives customers to say ‘yes’.
Categories: Marketing and Advertising agility, content marketing, digital transformation
