Consumer Reports poll shows online shopping increase
Results released today from a ConsumerReports.org site poll that took place Dec 11-13 revealed that of the 2806 poll-takers, 86% had not yet finished their holiday gift shopping. Here’s where it gets interesting — of these 86% shoppers, a whopping 51% indicated they would definitely be buying gifts online.
Why does this excite me so? Well, while it seems obvious that consumers taking an online poll on a Web site featuring purchasing information would be willing to shop online, it’s actually not. In fact research from other firms in previous years showed that many, many more consumers were willing to use the Internet as a shopping research tool versus an actual place to shop. So, that 51% is pretty darn cool news.
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