Use that 404 Not Found page to boost marketing effort

Anne Holland December 20th, 2001

Robin Gurney of British SEO Firm DVisions just emailed me in response to my Blog on 404 Not Found files (see a few weeks ago). DVisions cleverly uses their 404 page to boost their marketing efforts by offering a free newsletter subscription and free downloadable white paper on 404 pages on it. Check out this clever page (and maybe steal an idea from it for your own site) here.

Categories: Uncategorized Tags:

We no longer accept comments on the MarketingSherpa blog, but we'd love to hear what you've learned about customer-first marketing. Send us a Letter to the Editor to share your story.

18.3% eCard Recipients Join Opt-in List Famous yellow Classmates.com banner lives on