Google logo-change project is a truly great branding campaign

Anne Holland May 21st, 2002

OK, the Google logo-change project has now reached God-like proportions in my marketing yearbook. Each day the Dilbert charactors are suggesting another change; today’s “We could drop the first 2 letters,” Ogle, “That’s a no go idea.”

This is the stuff that great online branding campaigns are made of, truly entertaining, gotta-visit-every-day, interacting with my fave brand that’s making me love it even more kinda stuff. Bravo!

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