Google logo-change campaign is online marketing at its best

Anne Holland May 20th, 2002

Go to Google now, if you haven’t been there this week already. The Dilbert cartoon charactors asking “We need a new logo by Friday, Got any suggestions?” is one of the best examples of online marketing I;ve seen in a while. It’s interactive, it’s community building, it’s got a quick deadline, and it’s fun. Well done Google.

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