Has opt-in email become too successful?
NetCreations Founder Rosalind Resnick (now retired), who invented the idea of renting double opt-in email names quoted in AvantMarketer on Friday, “Internet users are getting emailed to death out there, both on the opt-in and unsolicited side. Also, permission has become so mainstream now that while in the past there was a real difference between acquisition email lists harvested from newsgroups and permission-based lists, being permission-based is no longer the differentiator it used to be for either the marketer or the user. So, what we see now is that many users are tuning out commercial email, or unsubscribing from it or blocking it, completely. In a strange way (that very few of us could have imagined in the earlier days) opt-in email has been too successful. It’s really become too pervasive.”
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