Adam T. Sutton

Try Adding Images to Mobile Content Network

April 24th, 2008

Advertisers looking to build brand have a new option. Google now serves mobile image ads on its mobile content network. As with the rest of Google AdWords, pricing is auction-based and you can set a budget.

If you’re planning a branding campaign, and you’re already using AdWords, why not try a test? You might get a good price, since I doubt mobile AdWords is as competitive as regular AdWords.

Only one image ad will appear per mobile page, according to the Google Mobile Blog. That gives you dominance on mobile sites advertising only through AdSense.

Adam T. Sutton

About Adam T. Sutton

Adam T. Sutton, Senior Reporter, MarketingSherpa
Adam generates content for MarketingSherpa's Email and Inbound Marketing newsletters. His years of experience in interviewing marketers and conveying their insights has spanned topics such as search marketing, social media marketing, ecommerce, email and more. Adam previously powered the content behind MarketingSherpa's Search and Consumer-marketing newsletters and carries that experience into his new role. Today, in addition to writing articles, he contributes content to the MarketingExperiments and MarketingSherpa blogs, as well as MECLABS webinars, workshops and summits.

Prior to joining MarketingSherpa, Adam was the Managing Editor at the Mequoda group. There he created content and promotions for the company's daily email newsletter and managed its schedule.

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